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AI for Business

What AI can do for a small business today, mostly when answering customers on WhatsApp, and where you should keep answering yourself.

1 article From the Answr blog

A short guide: AI for a small business

What it means in practice for a small business

"AI for business" covers a lot of tools: writing text, summarizing documents, making images and answering customers. For a small business that runs most of its work on WhatsApp, this guide looks at one of them: answering customers.

The same questions come in again and again: how much it costs, when you can come, where you are and when you are open. A good tool can answer them for you, so you do not have to stop in the middle of a job each time.

Where it helps

  • Questions that repeat. An instant answer even when you are on a job, in a meeting or after hours.
  • A conversation instead of a menu. The customer writes in their own words and gets a real answer, with no "press 1 for prices".
  • Collecting details before you step in. What the customer needs, where and when, so you already have the picture when you reply yourself.

Where you should keep it for yourself

  • A price that depends on seeing the job, a complex quote or a negotiation.
  • An angry customer or a complaint.
  • Any question where the tool has no verified information from your business to answer from. A good tool hands that question back to you instead of guessing.

We wrote about the common mistakes, like menus that frustrate customers and made-up answers, in Chatbot problems: 6 common mistakes and how to avoid them.

What to check before you choose a tool

  1. Is it connected to WhatsApp the official Meta way? WhatsApp's terms forbid auto-messaging through unauthorized means, and an account that breaks them can be suspended. The official WhatsApp Business connection through Meta.
  2. What does it do when it does not know the answer? How Answr handles questions it cannot answer.
  3. Do you have to build menus and flows, or does it learn your business? Flow builder or learning assistant: which fits your WhatsApp?
  4. What happens when you answer a customer yourself? Check that the tool does not jump into the middle of your conversation.
  5. What does it cost each month, and what does Meta charge separately? Answr pricing.

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