What to automate on WhatsApp, what to keep for yourself, and how the main tools compare
Where Meta supports it, an assistant can work on the same number as your WhatsApp Business app. Here is what changes in the app, what information the assistant can receive, and what to check before connecting.
WhatsApp Business app messages and messages sent by connected software have different pricing rules. Since 1 October 2026, replies sent through a connected tool are charged after a monthly free allowance. If you use a tool, here is how to work out your bill.
Friends, family and customers all write to the same number. When it's worth splitting into two numbers, how to stay on one without the mess, and how to keep an assistant out of your personal chats.
WhatsApp Automation
Six real ways to manage customer messages on WhatsApp, compared by name: the free Business app, Meta Business Agent, team inboxes, AI chat tools and Answr. What each does, what it costs and who it suits.
WhatsApp Automation
Which WhatsApp messages should run on their own and which should always come to you: a two-question test, five things worth automating, what to keep, and WhatsApp's own rules.
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